KARMA AUTOMOTIVE RELEASES EPIC VIDEO OF THE TOTAL SOLAR ECLIPSE
22 Aug, 2017 | California
Irvine, CA (August 22, 2017) – Karma Automotive took advantage of the total solar eclipse with a multi-city shoot along the “Path of Totality.” The company released a new video this morning celebrating the historic event and the inspiration behind Karma Automotive’s logo.
“We felt it was essential to capture this rare phenomenon. It was an opportunity for us to both document the total solar eclipse and produce our own unique content to celebrate the company’s ethos to lean on natural elements in what we do,” said Jim Taylor, Chief Revenue Officer of Karma Automotive.
The Karma Revero is the first electric vehicle sold in the U.S. to be powered by the sun. Each vehicle is truly unique, with individually hand-painted emblems of the company’s logo on the front and rear of every vehicle. The inspiration behind the Karma logo was an eclipse, showing a spark of sun, the eternal symbol of endless renewable energy.